THE NEW BLACK is an ongoing design intention by AtelierOM + OMkhadi to creatively defy all proportions of synthetic pollution created by wardrobes of hipsters everywhere, whose semi-obscure desire to be seen exclusively in BLACK has gone astray. AtelierOM + OMkhadi has found a natural path to BLACK, and we aim to make our mark on the fashionista's wardrobe of the future. Whether by sale or by proxy, we aspire to influence the minds of zillions who believe their less than conscious DARK gear gives them some royal advantage toward supreme coolness. Don't be misled by the blind masses - do question the birth and death of every thread you wear. Has your wardrobe poisoned rivers, oceans or the indigenous? Your goth desire is now this world's nightmere! Time to wake up sleepwalker and check the label on that new garment you covet so much!.
ORGANIC KHADI COTTON * AHIMSA KHADI SILK * LOCAL KHADI WOOL * HANDMADE RECYCLE PLASTIC * NATURAL DYE
HANDCRAFTED BLOCKPRINTS * ARTISANAL EMBROIDERY * WOVEN RECYCLED AUDIO TAPE FIBER
a GOOD initiative