Be MORE kind, wear KHADI
In 2010 invited on a 3month ARTKARAVAN / ART residency in India, Ondi McMaster created thoughtful performative installations as public art works all across north India in tandem with her elaborate hand-built costumes handstitched with locally sourced handspun handwoven KHADI textiles. As a Graduate of Asian Studies and FineArt, textiles and Gandhian philosophy came naturally, ultimately inspiring her aesthetic to cultivate this evolving eco - ethical collection. With a seasoned history as artist, commercial costume designer, seeker & gypsy (yes! her great grandmother was an Artisan from Bohemia), she launched the first grassroots collection in 2011.
For the past 9years this designer-maker activist has been creating limited edition annual collections and textiles that parallel and promote the best of the global upstart craft movement. Elaborating through heritage processes with contemporary handmade fabrics she spotlights and supports traditional craft by innovating with handmade khadi weaves, her signature handprints and an evolved catalog of lifestyle products made from these ecologique fairtrade textiles - scarves/stoles, soft home furnishings and running meters of organic cottons, silks and wools (OMkhadi) that in turn become her modern lighthearted east west slow fashion designed limited edition silhouettes. (AtelierOM).
Inspired by a global demand for OMtextiles and wares, a seasonal retail outlet in North GOA, India The OM ARTS SHOP was opened in 2014 with an ever changing stock of apparel + accessories along with a mainstay of KHADI textiles created solely in these traditional natural fibers, hand blockprinted with natural dyes, as well as zerowaste, upcycled, vintage & recycled fabrics.
All OMkhadi textiles are produced in kind by diligent karmic management standards (most are certifiably organic & all are 'fairtrade'). Because of her Gandhian committment and oversight in production, she works with only reputable craft organizations (designated by CRAFTMARK &/or INDIAN FAIRTRADE) and remains loyal to her partners of select esteemed Artisan families in every effort to always produce only the most inspired textiles with all the perfect imperfections inherent in 'HANDMADE'.
"Slow Design" is a revolution devoted to crafting the most beautiful products consciously for your future as an enlightened consumer and collector.